Nike Majestry
Campaign messaging and visuals for the Nike Majestry pack. Being an entry level boot the campaigns aim was to target a wide demographic with an approachable tone. This could be a young ballers first boot, or a veteran’s 200th pair... the goal was to talk to all ages and levels. Artwork was used across eCommerce, print and social media.
Print, Digital
The Warm Up 2
The Warm Up is an annual campaign for SDFootball that aims to deliver the ultimate pre season experience for 15 social influencers and 15 competition winners.
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Print, Digital, Events
Air Max Ivo / Ivigor
Visuals for the Nike Air Max Ivo + Invigor, used as promotional material and across retail in all Sports Direct UK store windows.
Additional graphics were also produced for the Ivo Tour, including free tees given away during the promotional event.
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Additional graphics were also produced for the Ivo Tour, including free tees given away during the promotional event.
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Print, Digital, Events
Napapijri
Tasked with taking an established brand, Napapijri, and delivering a creative that promoted the rerelease of Napapijri Rainforest Jacket across retail and social.
The target audience of the campaign was a young new consumer across Generation Z, with a focus of driving product sales across both men and women’s categories.
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Digital, Print, Art Direction
Externality
Big data is a term that has become increasingly popular within recent years, becoming a practice which has been rapidly reshaping the ways in which we perceive things online – both in positive and negative ways. ‘Externality’ is a publication which explores this role data plays in society today.
Print, Editorial
